How to make an FAQ Schema in Bricks Builder

Estimated reading time: 3 minutes
  • BricksBuilder
  • FAQ
  • SEO

Credits to Nicholas Arce

What Is FAQ Schema?

FAQ schema is a type of structured data that makes your web pages eligible for rich snippets on the search engine results pages (SERPs). By implementing the FAQ schema, you can achieve the following benefits:

  1. Increased Traffic: Rich snippets attract attention and encourage users to click through to your site.
  2. Improved Click-Through Rates (CTR): When your content stands out with structured data, users are more likely to click on your link.
  3. Enhanced SERP Position: Google recognizes and displays FAQ schema prominently, potentially boosting your position in search results.

Why Is FAQ Schema so Important for SEO?

    1. User Experience (UX): An FAQ page provides valuable content that users seek. It acts as a first point of contact for potential customers, helping them find answers to common questions related to your niche.
    2. Keyword Optimization: When optimized with relevant keywords, FAQ pages align with the core goal of SEO: to provide the best answer to a question.
    3. Internal Linking: Well-designed FAQ pages allow you to add internal links, enhancing the overall user experience and providing additional context.
    4. Rich Snippets: FAQ schema markup enables your content to appear as rich snippets on SERPs, increasing visibility and click-through rates.

Ok let’s start building our FAQ Schema on our BricksBuilder

In this tutorial, we are going to use the Accordion (Nestable) element.

Press the ‘+’ Icon and search for the Accordion (Nestable)

After you add it to your page, you will see in your structure panel the Accordion Structure, which consists of four different items (Accordion, Items, Title, Content). These items are crucial for the FAQ Schema to work properly.

Each Item element corresponds to one of the questions in your FAQ. You can add as many Item / Questions as you want or use them as a post query loop.

Step 2

In your Accordion Nestable item, you need to add the following data attributes:

Element: Accordion Nestable

Go to Style > Attributes and add the following…

itemscope
itemtype="https://schema.org/FAQPage"
HTML

The same steps apply to the following elements, with different data attributes:

Element: Item

Go to Attributes and add the following…

itemscope
itemtype="https://schema.org/Question"
itemprop="mainEntity"
HTML

Element: Heading (Which is represent the Question)

Go to Attributes and add the following…

itemprop="name"
HTML

Element: Content

Go to Attributes and add the following…

itemscope
itemtype="https://schema.org/Answer"
itemprop="acceptedAnswer"
HTML

Lastly for the Element: Rich Text (Which represents the answer of the question)

Go to Attributes and add the following…

itemprop="text"
HTML

Step 3

Finally, you can check your results here: Google Rich Results Test.

Useful Links

I can also share with you my Google Cheat Sheet.

If you find my tutorial hard to follow, please check the following video.

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